In a Beijing Auto Show press conference, Lamborghini CEO Stephan Winkelmann (I know, I was expecting a name like Alessandro Botticelli or Domenico Ghirlandaio myself) announced that the brand’s buyer demographic is projected to diminish in the coming years.
Apparently the market just ain’t what it used to be for two-seat cars that look awesome getting less than 10 MPG in stop-and-go Beverly Hills traffic.
Fear not Lambo/Audi/VW shareholders, Winkie’s got the solution.
They will bring you… a
second shrubbery SUV!
The powers that run Lamborghini are under the lordship of Audi in the kingdom of Volkswagen (you’ve noticed the same switches in your Gallardo that your mum has in her A4 and your sister has in her Jetta, haven’t you?)
At Beijing this year those powers announced plans to bring you the Urus (say “Ooo-ros”). A slat-styled ass-hauling mall crawler poised to dominate what enthusiasts generally consider the weirdest market segment of all motoring: fast SUVs.
Reportedly longer, lower and wider than the competition (Mercedes ML 63, Porsche Cayenne and BMW X6 M) the Urus will leapfrog the Touareg and Q7 in every aspect of awesome to claim the throne of least practical grocery getter on Earth.
“The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs,” said Winkelmann.
Ha. Ha. “The Lamborgini of SUVs” you’re a rascal you know that, Stephan?
Production plans, and word on the wire is that Lambo’s determined to go through with this, are slated for 2015/2017 depending on who you talk to. Powertrain details are just as speculative, but the output claim is just under 600 (!). A version of the Gallardo’s 5.2-liter V10, along with a hybrid variant seem like the most likely powerplants with, sadly, not much hope for a beastly diesel.
What I want to know; will it have scissor doors!? (Probably not).
As for the name “Urus” is an ancient breed of bovine creatures also known as “aurochs”. Specifically, the term refers to bulls between fighting size and hauling size. What?
But I suppose it’s no worse than Lamborgini’s last 4×4- the “LM 002“
You’ve probably never seen an LM 002 in real life, because for its ’86 to ’93 production life only around 300 were made.
If Google Images doesn’t satisfy your interest in the Rambo Lambo, check it out as the bad guy’s motorcade car in the fourth Fast & Furious movie.
In any case, the Urus looks nothing like it. See for yourself and let us know what you think.